You’ve built a business you’re proud of and want to get the word out, but who are you to promote yourself? Why would anyone care? 

To that I say: who are you NOT to? Why wouldn’t you let others know about the amazing work you’re doing? After all, if a tree falls in the forest and nobody’s around to promote it, how do you know it really happened?

I know where you've been. You know you're smart and experienced and have a lot to offer the world.

You just need to figure out a way to reach your customers and stay visible out there, and you aren’t sure where to start or if your story really matters. Maybe you’re starting a second career or pursuing a lifelong dream, or maybe you’re an established business owner, but your pipeline is slowing and you’re ready to expand your reach.

Your first thought after reading this might be, “But I have a business to run. I don’t have time to learn all this.” 

I get it. That's why I’ve put together knowledge gained from more than 25 years in public relations and marketing in the agency, government, not-for-profit and small-business realms to create a course that helps business owners like you learn the ins and outs of PR so you can get your story out there. 

Public Relations to Market Your Business is designed for busy business owners and professionals like you to consume in small chunks over four weeks.

In just one month, you will learn about:

  • Strategy - crafting a message to further your business goals
  • Content – writing for press releases and social media
  • Delivery – creating a media list, sending out materials and following up.

The course includes four modules that feature video, resource materials and exercises (yes, you have homework…but you will also have access to a private Facebook group for peer help, plus a 30-minute one-on-one session with me for questions and help).

By the end of this course, you will have: 

  • Key messages about what makes you special
  • Your own media list for ongoing use
  • A press release and pitch letter to go with it from easy-to-use templates
  • Proven tips for making phone calls to follow up.

This course will help you shift your mindset to see everything you do as a PR opportunity and what’s more, you will already have systems in place to take advantage of every opportunity that presents itself.

Are you ready to learn how to use PR in your business in just one month?

About the instructor

CEO, Intercultural Talk, Inc.

Deanna Shoss

Deanna Shoss brings over 25 years’ experience in public relations and marketing in the agency, government, not-for-profit and small-business realms. She garnered television coverage, provided media training and designed turnkey marketing initiatives for McDonald's Owner/Operators across Eastern New England; she has built and promoted community programs for diverse neighborhoods across Chicago with the Chicago Park District; she created multicultural events and exhibits for 80 million annual travelers at O’Hare International and Midway Airports; she promoted theater as an economic engine in local, national and international media as past President of the League of Chicago Theatres; and she drove all media outreach, crisis communications, brand management, social media and marketing strategy as head of marketing, and communications Jewish Child & Family Services and JVS Chicago.Shoss founded Intercultural Talk, Inc. in 2006 to help established businesses and emerging entrepreneurs remain relevant and thrive in today’s market with digital, intercultural and real world marketing.

Access to my private Facebook Community  
30-minute private session  

Investment: $247

Course Curriculum

  • 1

    Welcome to Public Relations to Market your Business. Here’s a quick rundown of what to expect

    • Overview and FAQ's

    • Getting the Most of This Course

  • 2

    Module 1 – What is Public Relations (PR) and what is your Public Relations Strategy?

    • Module 1 | Overview and What to Expect

    • Module 1 Video | Definitions

    • Module 1_Definitions and Strategy

    • Module 1_PR and Marketing Terminology

    • Module 1 Video | Strategy

    • Your Brand Personified Worksheet

  • 3

    Module 2 – Where should you send your stuff? Developing your Distribution Contact List

    • Module 2 | Overview and What to Expect

    • Module 2 Video | Media List

    • Module 2_Building Your List

    • Media List Templates (in Excel and Word) to Download

  • 4

    Module 3 - Crafting your PR Message

    • Module 3 | Overview and What to Expect

    • Module 3 Video | Press Release

    • Module3 - Writing Your Press Release

    • Module 3_Press Release Template

    • Module 3_Photo Release and Social Media Template

  • 5

    Module 4 - Sending out your Press Release and Following-up

    • Module 4 - Overview and What to Expect

    • Module 4 Video | Distribution

    • Module 4_Sending Out and Following Up

    • Module 4_Cover Pitch Letter Template

    • Module 4_Sample Script for Calling the Media

Start learning how to use PR in your business with the four-module course, private Facebook group and a one-on-one consultation with Deanna to support your success.